Kenneth A. Bronfin is one of the key forces behind Hearst’s transformation from
traditional media company to interactive media leader. Bronfin is a senior
managing director for Hearst Ventures, a team that makes strategic investments in
companies operating at the intersection of media and technology. His primary
focus is on the division’s international investments, and he sits on the boards of
several Hearst Ventures’ portfolio companies.
According to Bronfin, Hearst’s interactive philosophy is unique among traditional
media companies in that Hearst is building a large portfolio of businesses that
leverage the rich media resources of Hearst and each other. “Hearst is much more
than a financial investor. We are a partner with many of these portfolio
companies—working with them on promotion, sales and development,” he says.
“They find big value in integrating their new media assets with Hearst’s media
properties and find strength in the fact that Hearst will be there with them as a
partner and backer, independent of the variations inherent in the internet public
Bronfin’s education and career experience in technology made him a natural
choice to lead Hearst into the world of electronic media. He joined Hearst in June
1996. Prior to joining Hearst, he was with NBC, as a founder of the Interactive
Media Group as well as general manager of NBC’s digital television group and
vice president of NBC Cable and Business Development. Bronfin was also head of
business development for NBC Technology and was director of NBC’s Broadcast
Engineering Group, which was responsible for the research and development
associated with NBC’s technical infrastructure. He joined NBC as part of its
Management Associate Program.
Bronfin holds a bachelor’s degree in electrical engineering from the University of
Virginia and an MBA in management from the Wharton School of the University
of Pennsylvania. He also holds patents in the field of television technology.
Kenneth is attending / has attended:
The 2018 New York Venture Summit
The 2016 New York Venture Summit